New Tools to Raise Awareness About Earthquake Risk & Preparedness

Business owner hanging an "open" sign the door of a shop. Insure Against Earthquakes logo and "Standard business insurance won't cover earthquake losses. Protect your business." Three text bubbles: "Make a business continuity plan." "Ask your agent how to add earthquake coverage." "Consider buying business interruption insurance."

CREW is pleased to share three new outreach & education tools to help you raise awareness about earthquakes & preparedness. The new materials are available in English and Spanish:

First — Two new social media graphics that encourage preparedness: one features small business preparedness; the other home preparedness.

House with cracked and fallen plaster and masonry. "I Own a House in Earthquake Country. What kind of damage could an earthquake do? And how expensive will it be to repair?"

Second — A brochure (print and digital versions) about common kinds of earthquake damage to homes, likely costs, and retrofit options.

Third — A print-ready “Recovery Plan” poster and postcard featuring QR-codes that lead to further information and resources. The poster/postcard can be displayed or distributed at preparedness fairs and other in-person events. (To request a customized set with your agency’s logo and a QR code leading to your preparedness webpage, email us at IAEQproject@crew.org.)

Two people having a conversation while seated at a table. Background: stylized sketch of a house in an earthquake. Captions: What's Your Recovery Plan? Actions you take today can help you get back on your feet after an earthquake.

These and other outreach materials can be found in the Featured Outreach Products section of CREW’s Insure Against Earthquakes educators’ site. The site and the new tools were produced with funding from FEMA through the National Earthquake Hazards Reduction Program.

June 28 is National Insurance Awareness Day This is a good opportunity to use the graphics to launch a social media message encouraging people to ask an agent about earthquake insurance and consider ways to mitigate.

A New Year in which to Promote & Cultivate Disaster Resilience 

Window of a storefront on which "Cafe" and "Ready Business Community Member" are printed.

When you share disaster preparedness messages with your network this year, be sure to include information and tips for small businesses:

Small- to mid-size businesses are often economic and social linchpins in their communities, so their recovery after an earthquake or other disaster is vital to the recovery of the community as a whole.

Learn more about disaster recovery challenges and solutions for small businesses in this Ready to Recover podcast. (You can also listen to the podcast via Apple Podcasts, Spotify, and Amazon Music: just search for Ready to Recover in the app and go to podcast 7.)

Help small business owners learn about free preparedness information and tools, such as:

Find more tips and links to resources on CREW’s Protect Your Business page.